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Concept Work

Different businesses need different websites.

These concept projects show how Saper can adapt its design approach to different sectors, customers and commercial goals.

Concept projects, not completed client work

01 • Trades and contractors

Northline Carpentry

Concept Project

Make the service obvious in two seconds and put a quote request within thumb reach on every screen.

Target customer
Homeowners and small developers looking for a reliable contractor in north Dublin.
Key conversion journey
Service understanding, project gallery, areas covered, quote request
Visual system
Dark green and stone, heavy grotesque headings, high contrast blocks
Selected components
Sticky call and quote barProject gallery gridAreas served map listStep by step quote form

Design decisions

  • Contact stays fixed on mobile because most enquiries come from a phone on site.
  • Photography sits in large uncropped blocks so finished work carries the page.
  • Type is set heavy and plain so the trade reads as capable rather than decorative.
#12211B#F2F0E8#D6E04A#1E332A

Oswald Condensed / Inter

Condensed capitals and blunt blocks so the trade reads as capable, not decorative.

02 • Independent retail

Marlow & Sons

Concept Project

Give a small shop the presence of a brand and make browsing on a phone feel considered.

Target customer
Local shoppers and visitors who find the shop through Instagram.
Key conversion journey
Brand story, product discovery, store information, visit or message
Visual system
Warm clay and cream, editorial serif headings, generous product grid
Selected components
Editorial product gridOpening hours panelInstagram feed stripStore visit card

Design decisions

  • Products are grouped by feel rather than category so browsing stays enjoyable.
  • The grid breaks its rhythm every few rows to keep the page from reading like a catalogue.
  • Store details sit high on mobile because most visits start with opening hours.
#F6EDE3#2B1D14#C2562C#EADCCB

Playfair Display / Inter

Editorial serif and a broken grid so browsing feels curated rather than catalogued.

03 • Clinic or consultant

Seabrook Physiotherapy

Concept Project

Build trust quickly and remove friction from the first appointment enquiry.

Target customer
Patients comparing two or three local clinics before booking.
Key conversion journey
Reassurance, treatment explanation, practitioner credibility, enquiry
Visual system
Cool clinical neutrals, calm spacing, plain language service list
Selected components
Treatment explainer listPractitioner panelWhat to expect timelineAppointment enquiry form

Design decisions

  • Line lengths are kept short so patients reading on a phone are not overwhelmed.
  • Every treatment has a plain explanation rather than a clinical label on its own.
  • Contrast is raised across the page to keep the site comfortable for older visitors.
#F4F6F5#16241F#3C7A6A#E2E9E6

Instrument Sans / Inter

Short measure, hairline rules and high contrast so patients can read it calmly.

04 • Hospitality

The Anchor Room

Concept Project

Carry the atmosphere of the room onto the screen and make booking effortless.

Target customer
Locals and visitors deciding where to eat tonight, usually on a phone.
Key conversion journey
Atmosphere, menu, opening times, booking or enquiry
Visual system
Deep ink with amber light, tall image crops, confident menu typography
Selected components
Full bleed atmosphere headerMenu sectionsOpening times cardBooking enquiry

Design decisions

  • The menu is real content on the page rather than a downloadable file.
  • Booking sits in the header and the footer because it is the only action that matters.
  • Image crops are tall so the room fills a phone screen properly.
#17130F#F6EFE4#E0A64B#241D16

Playfair Display / Inter

Candle amber on deep ink, with the menu typeset as real content rather than a PDF.

05 • Local service business

Rowan Grounds Care

Concept Project

Turn a social media only presence into a simple, credible enquiry route.

Target customer
Homeowners and property managers arranging regular maintenance.
Key conversion journey
Service list, coverage, seasonal work, callback request
Visual system
Fresh neutral base, single strong accent, plain service cards
Selected components
Service and pricing guideSeasonal scheduleCoverage listCallback request

Design decisions

  • A guide price range is shown so enquiries arrive better qualified.
  • The seasonal schedule replaces a blog that would never be updated.
  • The form asks for the property type first, which is the detail that decides the quote.
#F2F4EE#1C2418#4F7A2F#E2E7D8

Instrument Sans / Inter

Guide prices and a seasonal strip so enquiries arrive already qualified.

Want to see a direction for your own business?

Tell us what you do and what the website needs to achieve. We will come back with a clear next step.

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